Oxford Handbook of Commercial Correspondence [298 PAGE] Lưu

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http://thuvienxuatnhapkhau.vn 1234567891011t213L415lntroductionpdqe 5Letters,faxes,and emails 7Content and style 2sEnquiries 38Replies and quotations 47Orders 6rPayment ' 76Complaints and adjustments gsCredit n7Banking 87Agents and agencies 168Transportation hnd shipping 18sInsurance 221Miscellaneous correspondence 241Memos and reports 2soPersonnelappointments 266Answer keyGlossaryIndexz8z288297no=f+o5t+(nhttp://thuvienxuatnhapkhau.vn Lililumeryomtdcnce, whether it is by letter, fax, orLrurumtrntr|ls abyaspect of the world of commerceumniill hmmmess- It refl ects on the competence and;gtchrotuumalism of the personwho has writtendruuffi ' " - company he or she works for. Clear,,rffiffiuurecorrespondence is an important partM'muummmog an effcient business, and canpmumwufte gmdrelations. Unclear or confusingummpoumdence can cause many problems,iluoudl rmrrnll llped lo misunderstandings, delays,iluutr humfurcss, and poor relations betweenuudlmilffiaals, departments, and companies..lUMe,writing skills - whaf is written andtumm ff mqpressed- should be as much a partrMia hrumlmess education as accountancy orilMro[lnmm[xcs.'ffi,rw @ord Handb ook of Comme rcial'rlmrw4mldezce is intended for people wholmdifrm write commercial correspondence inltnrm$rllmh as part of their work, and for studentsunrhrouwless and commerce who planto make aitmmmrmthebusiness world.It aims to provide| .*dfjjiirnl hslp inwriting commercialitmmspondence of all kinds, including letters,iem@s, ffi...........![ails, reports, memos, socialfl@mqpordence, and application letters andcwm, Iffi eglains how to write clearly andtffimmely,and demonstrates howit is possibletltu" hm pftite without seeming timid, direct yetmmif murde- concise rather than abrupt, and firmfutr'mumlfi inflexible.Ltrsms of earlier editions of this book willmthrse $,at,while it retains the core elementsm"prewfimrs editions, this third edition has been,wsmnsed and updated to reflect changes androumenolnrnents in commercial correspondence,m pmmhcular the wider use of email in themmrmmessworld.]trhe irook deals with the structure,Mwtrlhtion, content, and style of all kinds ofmmespondence.It covers various types offimmmction induding enquiries, quotations,nn'rdrftryi'$, paJrynents, credit, complaints, and&drurorsfurxents, and provides backgroundrdfnumilEtion and examples of commercialimmesErondence from the main types ofumrmmmercial organization, for example banks,fllsru]m-d$rce companies, agencies, andcompanies involved in transportation,including shipping.For the purposes ofthis book, we havechosen the blocked style of correspondencewith no punctuation andhave used somerepresentative styles of presentation andlayout.You mayfind otherways of doingthings which are perfectly acceptable, andindividual companies may have their ownpreferred style for correspondence. The mostimportant thing is to be clear and consistent inwhateveryou choose to do.Unit r introduces the three main kinds ofcommercial correspondence - Ietters, faxes,and emails. The characteristic features of eachare illustrated with examples, and guidance isgiven on when each kind should be used. Unit z,again fully illustrated with examples, dealswith the important areas of content and style.Each unit thereafterfollows the same pattern:- An introduction to the topics covered in theunit, and an explanation of key terminologyand the functions of the organizations likelyto be involved.- An analysis of the objectives to aimforwhenyou are writing, with, where appropriate,Iists of alternative phrases, sentences, orparagraphs which you can substitute indifferent situations.- Example correspondence and transactions,together with comprehension questionsfocusing on content,vocabulary style, andthe roles ofthe correspondents.- At the end of the unit, a summary of keyinformation in'Points to remember'torefresh your memory.At the back of the book you wiII flnd:- An answer key to the comprehensionquestions.- A new glossary of useful business andcommercial vocabulary to help youconsolidate and build your knowledge.- A revised and extended index to help youaccess information throughout the bookquickly and easily.The accompanying Workbook providessupplementary practice material.5r+-oo-cnr+IOo5http://thuvienxuatnhapkhau.vn